Brand
How to write OSCR's name, use its logo and badge, and link to it, for an article, a slide, a README or a poster.
The name
- OSCR
- The short name, written with exactly these letters. It is used on the masthead and the badge, and in a sentence after the first mention.
- Open Scientific Code Registry
- The long form, for a title or where the short one would not be understood.
- OSCR (Open Scientific Code Registry)
- At the first mention in a text: the short name, then the long one in brackets.
It is a proper name. Write it without an article before it ("OSCR records…"), and do not translate it or abbreviate it in another way. In running text, you can call it "the registry".
The logo
The logo is the name as a wordmark, in a serif face and the logo's blue. It is the operator's own work, and the site uses it in two versions: blue on light grounds, white on the masthead's dark colour.
Files to download
PNG files; the wordmarks are cropped to the letters, on a transparent ground, so leave the clear space below around them.
| File | Pixels | Weight | For |
|---|---|---|---|
The wordmark, blue on transparent/brand/logo-wordmark.png | 1720 × 500 | 41 KB | on white or a light ground |
The wordmark, white on transparent/brand/logo-wordmark-white.png | 1720 × 500 | 41 KB | on the masthead's colour, a dark or a photographic ground |
The wordmark, blue, for screens/brand/logo-wordmark-600.png | 600 × 174 | 17 KB | a web page, a slide |
The square icon/icon-512.png | 512 × 512 | 16 KB | an avatar, an app's icon |
The square icon/apple-touch-icon.png | 180 × 180 | 6 KB | a phone's home screen |
The favicon/favicon-32.png | 32 × 32 | 1 KB | a browser's tab (also /favicon.ico) |
The preview image/og-image.png | 1200 × 630 | 30 KB | a link's preview on social networks and chats |
The owner's original file/brand/logo-original.png | 2000 × 2000 | 71 KB | reference; prefer the cropped files |
Clear space and minimum size
- Keep an empty margin around the wordmark on every side, at least half its height wide. Put no text, edge or other logo inside this margin.
- The wordmark is at least 80 pixels wide on a screen and 20 millimetres wide in print. Where it would be smaller, use the square icon or write the name in text.
- The square icons include their own margin, so use them whole.
What not to do
- Do not change its colours beyond the two versions, add a gradient, a shadow, an outline or any effect.
- Do not stretch, squeeze, slant or rotate it; resize it only with its proportions.
- Do not set it again in another typeface, nor rearrange, add to or take from its letters.
- Do not put the blue wordmark on a dark or busy ground, nor the white one on a light ground.
- Do not place it inside a shape, a badge or a pill of your own.
- Do not use it to suggest that OSCR endorses, certifies or is affiliated with a product, a paper or a person.
Colours
| Colour | Hex | RGB | Used for | |
|---|---|---|---|---|
| Logo blue | #04408F | 4, 64, 143 | the wordmark, the icons' ground, the badge's left part | |
| Masthead | #1F3B4D | 31, 59, 77 | the site's masthead, the badge's right part | |
| Link | #0645AD | 6, 69, 173 | links in the site's text | |
| Text | #000000 | 0, 0, 0 | the site's text | |
| White | #FFFFFF | 255, 255, 255 | the ground, the white wordmark |
The site's statuses are said in words, with two tones only: green (#1A6B1A) for what is verified, brown (#8A5A00) for what is wrong or unconfirmed.
Typography
The wordmark is an image of letters drawn in a serif face; use the image files above. The site's text uses the reader's system sans-serif (Lucida Grande, Helvetica Neue, Helvetica, Arial), and its code uses a monospaced face (Menlo, Consolas, DejaVu Sans Mono). The site downloads no web font.
The badge
The badge is the wordmark, white on the logo's blue, then a short fact on the masthead's colour (green once an author has validated the paper's tracing map, grey when the registry does not know the paper). It is a flat rectangle with square corners, 20 pixels high. Each paper and each repository has its own, drawn from the registry's records (/badge/doi/<DOI>.svg, /badge/repo/<host/owner/name>.svg), and its link goes to the paper's page. The badge page makes it, with every snippet; the static /badge.svg and /badge.png are for where nothing is drawn on demand.
Use it only for a paper OSCR lists, or for its code, linked to the address the badge page gives; do not change its image or colours (its words may be your own, ?text=). The badge's guide explains every option.
Citing and linking
- Link to the home page, https://openscicode.org/, or to a paper's page,
https://openscicode.org/paper/<identifier>/, whose address does not change. - Cite the registry, a record, a map or a dataset as the citation policy says.
- In a slide or a poster, the wordmark and the address together are enough.
Permission to use
You may use the name and these files, unchanged, to refer to OSCR: to link to it, cite it, write or speak about it, or show that a paper's code is listed there. Any other use (a product's name, merchandise, a modified logo) needs the operator's permission. The registry's software is under the Apache-2.0 licence, which grants no right to its name or logo.